This week, I want to focus on the positive side of social media; that is, how social media saves lives, specifically during natural disasters.
The most fascinating example is the story of Patrick Meier, a pioneer for crisis mapping:
During the 2010 Haitian earthquake disaster, Meier, with the help of 100 student volunteers, developed a crisis mapping system, despite limited data from Google Maps for many locations in Haiti, and created a free hotline for the public to send and receive alerts for buried or trapped victims, and people in critical need of clean drinking water or medical support.
The entire project began within the first week of the disaster at Fletcher School (Tuffts University) in a dormitory living room:
The team immediately reached out to a Haitian telecommunications company, Digicel, who created a toll-free SMS number for the public to send in tips, which would then be added to the crisis map along with the nature of the alert:
Since most of the information was sent in Haitian Creole, a website was set up so that global volunteers could translate tens of thousands of texts, pinpointing the most relevant and urgent ones.
Meier’s system aids in disaster relief by involving people from all over the world. This is the benefit of social media: volunteers can now provide their specialized skills over the web to help victims in other countries. The crisis map also helps agencies work in a swift and efficient manner by providing and verifying information instantaneously. Aside from this new advance, social media provides the means for users to communicate with their friends and family members in the midst of a crisis. Although this new service is still in development, crisis mapping is a social media pioneer in humanitarian aid to look forward to in our ever-changing and unpredictable world.